Advertising Media

Advertising Media Planning

Sale Price: $47.85*
Retail: $79.95 (40% off!)
(Overstock Books)

The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising.

Media Planning Workbook

Sale Price: $49.15*
Retail: $50.10 (2% off!)
(Overstock Books)

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through care Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Advertising Media A-To-Z

Sale Price: $15.65*
Retail: $24.95 (37% off!)
(Overstock Books)

A quick-access reference to every essential mediarelated term and concept After the high-maintenance clients and creatives have had their say, it`s the unheralded media planners who make or break the success of an advertisement o Copyrigh

Advertising Media Planning

Sale Price: $85.45*
Retail: $89.95 (5% off!)
(Overstock Books)

Advertising Media Workbook and Sourcebook

Sale Price: $36.45*
Retail: $39.95 (9% off!)
(Overstock Books)

Advertising Media Planning

Sale Price: $36.45*
Retail: $39.95 (9% off!)
(Overstock Books)